Burger Bistro recently experienced a decline in hamburger sales after salmonella was discovered during a health inspection at one of the restaurants.The marketing manager was interested in how other restaurants had dealt with similar situations.________ data would be the most appropriate way to find answers related to this marketing problem.

Question

Quizplus · Accepted Answer

Secondary data are almost always part of marketing research. Searching a wide variety of sources and compiling additional information provide greater insight to the research problem and supplement the primary data collected for a specific study.

Burger Bistro Recently Experienced a Decline in Hamburger Sales After