The marketing manager of Low Cost Retailer wants to gather descriptive research about what customers buy,when they purchase,and how often they purchase certain products.To gather this information he implements a frequent shopper program to track the purchases of participating customers.He is collecting ________ data to answer his research problems.

Question

Quizplus · Accepted Answer

Behavioral data include information about when, what, and how often customers purchase products and services as well as other customer "touches" (for example, when they contact the organization with a complaint or question).

The Marketing Manager of Low Cost Retailer Wants to Gather