Marketing today ____________.
A) Is essentially the same as 20 years ago
B) Is not impacted by the rest of the world
C) Seeks to add value by understanding the past of marketing and change drivers for the future
D) Is so confusing, no one understands it
E) Is accountable only to shareholders and management
Correct Answer:
Verified
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Q83: _ uses(use)market-driving strategies.
A)Apple
B)Microsoft
C)Disney
D)None of these
E)Apple, Microsoft, and
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Q85: Many companies today pay their advertising agencies
Q86: The purpose of marketing metrics is to
Q87: Customer orientation must be understood by _.
A)The
Q88: Little m marketing includes _.
A)Marketing strategy
B)Advertising
C)Brand image
D)Both
Q89: All internal organizational practices should be aligned
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