Match each definition to the corresponding term.
-A(n)_____ is a trendsetter who purchases new products before others in a group and then influences others in their purchases.
A)evoked set
B)consumer behavior
C)culture
D)reference group
E)Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question

Quizplus · Accepted Answer

An opinion leader is someone who purchases new products before others in a group and then influences others in their purchases.

Answer: B 
 Consumer behavior refers to the actions and decisions made by individuals in relation to purchasing and using products.

Answer: C 
 Culture refers to the shared values, beliefs, customs, behaviors, and artifacts that characterizes a group or society.

Answer: D 
 A reference group is a group that an individual uses as a standard for comparison in their attitudes, beliefs, and behaviors.

Answer: E 
 The Asch phenomenon is a social psychological principle describing the influence of group pressure on individual decision-making in the context of conformity.

Answer: G 
 A need refers to a felt deprivation that motivates an individual to satisfy that need.

Answer: H 
 A motive is a driving force that pushes an individual to take an action in order to satisfy a need or accomplish a goal.

Answer: I 
 Perception refers to the process of obtaining, interpreting, and organizing sensory information to give it meaning.

Answer: J 
 Attitude refers to an individual's overall evaluation or feeling towards an object, person, or situation.

Answer: K 
 Learning refers to a change in behavior that results from previous experiences and knowledge obtained through practice, study, or observation.

Answer: L 
 Subliminal perception refers to the processing of sensory information that occurs below the threshold of conscious awareness.

Answer: M 
 A high-involvement purchase decision is a decision that requires a significant investment of time, money, and effort, and involves a high level of risk or consequences.

Answer: N 
 Closure refers to the tendency to perceive incomplete objects as complete by filling in missing information based on expectations and past experiences.

Answer: O 
 Cognitive dissonance refers to the mental discomfort that arises when there is a conflict between an individual's attitudes and behavior.

Answer: P 
 Routinized response behavior refers to decision-making that is based on habit, familiarity, or convenience, and requires minimal effort or thought.

Answer: Q 
 Shaping refers to the reinforcement of successive approximations of a desired behavior in order to achieve the final desired behavior.

Answer: R 
 Perceptual screens refer to the filters or barriers that influence how sensory information is perceived, including past experiences, expectations, motivations, and emotions.

Answer: S 
 Evaluative criteria refer to the standards or criteria used by consumers to evaluate products and brands, including quality, price, reliability, and customer service.

Answer: T 
 Self-concept refers to an individual's overall perception or understanding of themselves, including their personality traits, values, beliefs, and social roles.

Match Each Definition to the Corresponding Term