Which of the following is a disadvantage of guerrilla marketing?
A) Customers don't pay attention to it as it is a very traditional form of marketing.
B) Marketers have to invest a lot of money for the innovation involved in guerrilla marketing.
C) Competitors can easily imitate the techniques used in guerrilla marketing.
D) Marketers run the risk of reaching a limited number of potential consumers.
Correct Answer:
Verified
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