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Organizational Buyers

Question 161

Multiple Choice

Organizational buyers:


A) tend to rely almost totally on salespeople as their source of information.
B) prefer formal procedures for rating vendors over informal approaches like vendor analysis.
C) are likely to do little search for additional information if the purchase is unimportant.
D) tend to be more emotional than final consumers-because their jobs are at risk if a problem arises.
E) None of these alternatives is correct.

Correct Answer:

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