The first phase in CRM is:
A) acquire new customers.
B) enhance profitability of existing customers.
C) data capture.
D) retain existing customers.
E) issuing passwords

Question

Quizplus · Accepted Answer

The first phase in CRM is data capture, which involves collecting information about customers and potential customers to establish a database that can be analyzed for insights and targeted marketing initiatives. This information can then be used to identify opportunities for customer acquisition, retention, and increased profitability.

The First Phase in CRM Is