_____ is the use of technologies to establish, develop, maintain, and optimize relationships with customers by focusing on the understanding of needs and desires.
A) SCM
B) CRM
C) SDM
D) BI
E) IM

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) is a technology-based approach to managing interactions with customers and analyzing customer data to improve business relationships with them. Its aim is to understand the needs and desires of customers and ultimately boost customer satisfaction and loyalty. SCM (Supply Chain Management) is the management of the flow of goods and services, SDM (Supplier Data Management) is the management of supplier information, BI (Business Intelligence) is the use of data analytics to gain business insights, and IM (Inventory Management) is the management of inventory levels and orders. None of these options fully encompass the definition provided in the question except for CRM.

_____ Is the Use of Technologies to Establish, Develop, Maintain