Which of the following is a step in the CRM process cycle?
A) touch points
B) process redesign
C) business intelligence
D) ERP integration
E) forecasting

Question

Quizplus · Accepted Answer

Touch points refer to the interactions between a customer and a company, which is a crucial step in the CRM process cycle. It involves collecting data from various touch points to better understand customer behavior and preferences. Process redesign and ERP integration are also important steps in the CRM process, but they are not listed as choices. Business intelligence and forecasting can be used to inform the CRM process, but they are not steps in the cycle itself.

Which of the Following Is a Step in the CRM