In describing technologies the following is a true statement:
A) CRM and business intelligence are different technologies.
B) CRM and business intelligence have similar objectives.
C) The scope of business intelligence is generally greater than CRM.
D) Social CRM improves customer "self-service".
E) all of the above

Question

Quizplus · Accepted Answer

Option A is correct as CRM is a customer relationship management technology that focuses on managing interactions with customers, while business intelligence is a technology that focuses on the analysis of business data to help organizations make better decisions.

Option B is correct as both CRM and business intelligence aim to improve customer engagement and satisfaction.

Option C is correct as business intelligence has a broader scope in that it encompasses data analysis and decision-making across all aspects of a business, while CRM is focused on managing customer relationships.

Option D is correct as social CRM enables customers to find answers to questions and seek solutions through self-service tools, such as FAQs, online forums, and chatbots.

In Describing Technologies the Following Is a True Statement