The following is an example of potential customer touch points where data capture occur during the CRM process:
A) web, customer's home, phone centre, and customer identification
B) web, call centre, point of sale, and direct mail
C) registration/warranty, wireless, and email campaigns
D) ordering, invoicing, and payment
E) ordering, payment, and delivery

Question

Quizplus · Accepted Answer

The touchpoints listed in option B are all common areas where data capture can occur during the CRM process. The web, call centre, point of sale, and direct mail are all places where customers can interact with a business and provide their information, whether it be through filling out a form online or giving their details to a salesperson.

The Following Is an Example of Potential Customer Touch Points