According to the textbook, data analysis is the third step of the CRM process that involves the use of CRM applications to explore the data to identify relevant customer information.
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Q18: Central depositories that are used to organize,
Q19: According to the textbook, what is the
Q20: The key functional areas of focus for
Q21: A call centre is one potential customer
Q22: The following is an example of potential
Q24: Email campaigns, real time chat, Voice over
Q25: When attempting to implement a CRM project,
Q26: An automotive dealership devised a low-cost campaign
Q27: Customer intelligence involves the use of CRM
Q28: Up-selling is the process of encouraging customers
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