Customer intelligence involves the use of CRM applications to explore the data to identify relevant customer information.

Question

Quizplus · Accepted Answer

Customer intelligence refers to the process of gathering and analyzing customer data to gain insight into their preferences, behavior, and needs. CRM applications are often used to collect this data and make it accessible for analysis, enabling organizations to identify and respond to patterns in customer behavior. Therefore, the statement is true.

Customer Intelligence Involves the Use of CRM Applications to Explore