Studies show that recognition programs are:
A)Never very effective in motivating reps.
B)Most effective when they recognize between 10 to 20 percent of the sales force.
C)Most effective when they recognize between 45 to 55 percent of the sales force.
D)Most effective when they recognize between 60 to 70 percent of the sales force.
E)Not effected by top management involvement.

Question

Quizplus · Accepted Answer

Studies show that recognition programs are most effective when they recognize between 45 to 55 percent of the sales force. This range is optimal because it strikes a balance between providing enough recognition to motivate the majority of the sales force, without diluting the significance of the recognition by recognizing too many individuals. Additionally, top management involvement can have a significant impact on the effectiveness of recognition programs.

Studies Show That Recognition Programs Are