If a company plans to increase the extent to which it practices relationship marketing versus transaction marketing with its current customers,this is likely to:
A)Decrease the number of reps it will need.
B)Have no impact on the number of reps it will need.
C)Increase the number of telemarketers it will need.
D)Increase the number of reps it will need.
E)Increase the number of calls a rep can make in a day.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers, which requires more personalized communication and interactions. This means that the company will need more reps to handle the increased level of engagement with customers.

If a Company Plans to Increase the Extent to Which