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In a Functional Type of Sales Organization

Question 59

Multiple Choice

In a functional type of sales organization:


A) Fnctional executives (for example,advertising manager or marketing research director) may have line authority over the sales force in matters relating to the given functional area.
B) There usually is a strong,one-man rule.
C) Sales planning and sales operating activities are not separated.
D) There is no opportunity to specialize the sales force by product line.
E) None of these is likely to occur.

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