Which of the following is most likely to organize its sales force by product line?
A)Manufacturer of guitars.
B)Producer of small appliances (toaster,iron,blender,etc. ).
C)Rubber company producing auto tires,athletic shoes,and industrial rubber products.
D)Company producing wristwatches.
E)Manufacturer selling small motors to widely different markets.

Question

Quizplus · Accepted Answer

The rubber company producing auto tires, athletic shoes, and industrial rubber products is most likely to organize its sales force by product line as they have diverse product lines that require specialized knowledge and skills. A specialized sales force for each product line will help in better understanding and catering to the needs of the customer. The other options may have more homogenous product lines and could instead organize their sales force by geographical region or customer segments.

Which of the Following Is Most Likely to Organize Its