Which of the following factors account for the growing use of e-commerce and telemarketing as a form of sales force specialization?
A)Many buyers prefer it over personal sales calls in certain selling situations.
B)Many marketers find that it increases the efficiency of their selling effort.
C)It is especially adaptable to major-account selling.
D)All of these contribute to telemarketing's growth.
E)Only A and B are correct.

Question

Quizplus · Accepted Answer

Option A is correct as many buyers prefer the ease and convenience of e-commerce and telemarketing in certain selling situations that don't require face-to-face interaction. Option B is also correct as e-commerce and telemarketing increase the efficiency of the selling effort by reaching a larger audience at a lower cost. Option C is incorrect as major-account selling requires personal sales calls to build relationships and trust. Finally, option D is incorrect as option C is wrong. Therefore, only options A and B are correct, leading to choice E.

Which of the Following Factors Account for the Growing Use