When is repositioning needed?
A) Direction of the marketing strategy is not clear or focused.
B) Customers are not viewing the brand the desired way.
C) Each market segment has its own preferences.
D) Ethical issues arise in selecting segmenting dimensions.
E) Markets become homogenous in between.

Question

Quizplus · Accepted Answer

Sometimes research shows the marketing manager that target customers are not viewing the brand in the desired way-it needs to be repositioned. Changing customers' perceptions of a brand is not easy-and requires changes to the marketing mix.

When Is Repositioning Needed