Complete acceptance of the "marketing concept" would require:

Question

Quizplus · Accepted Answer

The marketing concept is based on the idea that the entire organization should be focused on meeting the needs of customers. This requires all departments, including production, finance, accounting, and personnel, to work together to identify and satisfy the needs of customers. However, it does not require a direct reporting hierarchy or a disregard for profits. The ultimate goal is to create customer satisfaction, which can lead to long-term profitability. Trying to satisfy every customer may not always be feasible or efficient, but the organization should strive to understand and meet the needs of its target market.

Complete Acceptance of the "Marketing Concept" Would Require