The best way for a firm to overcome cultural barriers is to:
A) hire only local managers.
B) develop cross-cultural literacy.
C) encourage cosmopolitan tastes and preferences.
D) operate in markets that are culturally similar to its home market.
E) use the same marketing message in every country.

Question

Quizplus · Accepted Answer

Developing cross-cultural literacy is the best way for a firm to overcome cultural barriers. This involves enhancing the understanding of cultural differences and adapting to local customs and practices in foreign markets. Hiring only local managers or operating in culturally similar markets may help to some extent, but it does not provide a comprehensive solution to overcome cultural barriers. Encouraging cosmopolitan tastes and preferences or using the same marketing message in every country may also be counterproductive as they ignore the cultural diversity of different markets.

The Best Way for a Firm to Overcome Cultural Barriers