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Besides Its Signature Product,the My-Tee T-Shirt Company Makes a Line

Question 52

Multiple Choice

Besides its signature product,the My-Tee T-shirt Company makes a line of skirts,shoes,tank tops,and accessories that retail from $32 to $78.Publicists and buyers browse My-Tee's online and storefront showrooms for the latest trends and clothing lines.The company's promotional strategy relies on publicity.Celebrities have been photographed in My-Tee clothing,which helped the company earn $1 million in sales last year.This is a brief description of My-Tee's


A) advertising mix.
B) marketing mix.
C) marketing objectives.
D) organizational strategy.
E) product differentiation.

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