Bo Hardigan is a salesperson at Caesar's Boating Extravaganza.He uses his free time in the store to telephone people who have purchased equipment from him recently to determine if they are satisfied and have future needs.This is an example of _____ selling.
A) benefit
B) relationship
C) partnership
D) transformational
E) transaction

Question

Quizplus · Accepted Answer

Bo is engaged in relationship selling because he is reaching out to customers to determine their satisfaction with purchases. Transaction selling is the lowest and most basic level that involves a salesperson selling to customers and never contacting them again.

Bo Hardigan Is a Salesperson at Caesar's Boating Extravaganza