All of the following hold true of the customer relationship model EXCEPT:
A) it requires consultative selling.
B) a buyer's strategic needs are linked to a salesperson's creative solutions.
C) the relationship is expected to be short-term.
D) the relationship must be mutually beneficial for the buyer and the seller.
E) both customers and sellers accomplish their goals.

Question

Quizplus · Accepted Answer

The customer relationship model brings together the main elements of consultative selling and shows that customers have strategic needs that salespeople must meet through creative solutions, which benefits both buyers and sellers. This results in the seller being able to sell the customer again and again and building a long-term relationship.

All of the Following Hold True of the Customer Relationship