Lev Knossos sells high tech equipment and software to companies in Greece.When he first started selling to Greek businesses,he was told that the Greek market lagged behind others in the use of technology.After conducting research,Knossos visited the Commercial Bank of Greece and explained how his products could create Web pages for the bank and facilitate banking transactions.By applying his product knowledge to solve a technology issue that he identified,Knossos took the role of:
A) tactical partner.
B) creative problem solver.
C) low-involvement decision maker.
D) transactional partner.
E) exchange creator.

Question

Quizplus · Accepted Answer

Today's salespeople need to be creative problem solvers who have the ability to develop and combine nontraditional alternatives to meet the specific needs of the customer.
Knossos was able to identify a problem and explain the benefits of his creative solution to the bank.

Lev Knossos Sells High Tech Equipment and Software to Companies