Barry sells mailing lists for a direct marketing company.He is interested in selling a mailing list to the publisher of a magazine devoted to new electronic products.Barry has learned he will not be able to close the sale until he has met the publisher's circulation vice president.This sort of information would be found in the _____ Barry created.
A) sales call objective
B) marketing plan
C) competitive portfolio
D) customer profile sheet
E) strategic business proposition

Question

Quizplus · Accepted Answer

A customer profile sheet should include as much relevant information as possible regarding the firm, the buyer, and the individuals who influence the buying decision to properly develop a customized presentation.

Barry Sells Mailing Lists for a Direct Marketing Company