A prospect goes through five mental steps,all of which lead to the purchase decision.The approach stage of the selling process should:
A) move the prospect to the conviction stage.
B) attract customer attention and interest.
C) make the customer desire the product.
D) get the customer to take some action.
E) handle initial objections.

Question

Quizplus · Accepted Answer

Grabbing customer attention is an element of the approach phase of a sales presentation and also the first mental step in the buyer's purchasing decision. A salesperson must first capture the attention of the prospect so that the prospect will listen to the sales presentation.

A Prospect Goes Through Five Mental Steps,all of Which Lead