Theo is in Target looking for a gift for his girlfriend.Theo is not sure of what he wants except in general terms.At what level of need awareness is Theo in?

Name: Theo is in Target looking for a gift for his girlfriend.Theo is not sure of what he wants except in general terms.At what level of need awareness is Theo in?
Brand: Quizplus
Rating: 4.9 (52 reviews)

Question

Quizplus · Accepted Answer

At the preconscious need level, buyers may not be fully aware of their needs. They know what general type of product they want but may not wish to discuss it fully with a salesperson.

Theo Is in Target Looking for a Gift for His