Company name and reputation is an example of which of the following service dimensions?
A)Understanding the customer
B)Assurance
C)Courtesy
D)Responsiveness

Question

Quizplus · Accepted Answer

Assurance is a service dimension that relates to the trustworthiness, credibility, and expertise of the company. This includes factors such as the company's reputation, communication with customers, and the knowledge and competence of its employees. A strong company name and good reputation would be a positive indicator of assurance. Understanding the customer, courtesy, and responsiveness relate to other dimensions such as empathy, respect, and timeliness, respectively.

Company Name and Reputation Is an Example of Which of the Following