________ appeals help consumers make purchase decisions by offering facts in advertising messages and strong arguments built around relevant issues, explaining key benefits of the firm's products and services.

Question

Quizplus · Accepted Answer

Informational appeals provide consumers with information about the key benefits of the product or service being offered, and help them make informed purchase decisions based on facts and relevant issues. Emotional appeals focus on evoking specific emotions or feelings in consumers, while niche marketing appeals to a specific subset of customers. Institutional appeals aim to create a positive image and reputation for the company, and reminder appeals are intended to keep the company or product top of mind for consumers.

________ Appeals Help Consumers Make Purchase Decisions by Offering Facts