The goal of the first step in the personal-selling process is to

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The first step in the personal-selling process is to find qualified prospects, which means identifying potential customers who have a need for the product and have the ability and willingness to buy it. This helps the salesperson focus their efforts and resources on those who are most likely to become customers, rather than wasting time on unlikely or uninterested prospects.

The Goal of the First Step in the Personal-Selling Process