The adoption of the marketing concept at the level of the individual salesperson and the customer is referred to as

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Customer-oriented selling is where the salesperson adopts the marketing concept at the individual level, focusing on the needs and wants of the customer and tailoring their selling approach accordingly. It involves a customer-centric approach where the salesperson actively listens to the customer and addresses their concerns, offering personalized solutions that satisfy their needs. It is an effective way of building long-term relationships with customers and generating repeat business.

The Adoption of the Marketing Concept at the Level of the Individual