In which step of the personal-selling process would you identify key decision makers,review account histories,and prepare a sales presentation?

Question

Quizplus · Accepted Answer

The pre-approach step involves researching and gathering information about the prospect, which includes identifying key decision makers, reviewing account histories, and preparing a sales presentation. This information is then used to customize the sales approach for the specific prospect.

In Which Step of the Personal-Selling Process Would You Identify