Segmentation based on where prospective customers live or work is referred to as
A) zip code segmentation.
B) geographic segmentation.
C) trade area segmentation.
D) MSA segmentation.
E) NAICS code segmentation.

Question

Quizplus · Accepted Answer

Geographic segmentation refers to dividing a market based on where prospective customers live or work, such as their country, region, city, or neighborhood. Zip code segmentation is a specific type of geographic segmentation that focuses on customers' postal codes. Trade area segmentation and MSA segmentation are also types of geographic segmentation that focus on customers' shopping or living areas and metropolitan statistical areas, respectively. NAICS code segmentation, on the other hand, is based on the industry or sector that prospective customers work in rather than their location.

Segmentation Based on Where Prospective Customers Live or Work Is