Which of the following statements regarding the role of salespeople is most accurate?
A) By being close to the customer, salespeople can identify creative solutions to customer problems.
B) Salespeople have the greatest say in company policy and therefore are the customer's greatest advocates.
C) Salespeople truly know their customers and therefore are the best resource for segmenting and selecting target markets.
D) Salespeople are the most highly trained of all a firm's employees and therefore offer the greatest customer security.
E) Salespeople are traditionally given greater authority than other company employees and therefore can offer customers the greatest financial leverage.
Correct Answer:
Verified
Q8: Broadly speaking there are two types of
Q9: Anne Mulcahy's task at Xerox Corporation is
Q10: The two-way flow of communication between a
Q11: Planning the selling program and implementing and
Q12: The two-way flow of communication between a
Q14: Sales management refers to the
A)process of allocating
Q15: The practice of building ties to customers
Q16: The tasks involved in managing personal selling
Q17: The tasks involved in managing personal selling
Q18: Anne Mulcahy is successfully restoring Xerox's legendary
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