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The Tasks Involved in Managing Personal Selling Include Organizing the Saleforce;

Question 16

Multiple Choice

The tasks involved in managing personal selling include organizing the saleforce; __________; recruiting, selecting, training, and compensating salespeople; and evaluating the performance of individual salespeople.


A) setting objectives
B) identifying potential target markets
C) using customer input to make product modifications
D) designing new promotional campaigns for the purpose of generating new sales
E) maintaining open communications between sales representatives and all other stakeholders

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