The tasks involved in managing personal selling include organizing the saleforce; __________; recruiting, selecting, training, and compensating salespeople; and evaluating the performance of individual salespeople.
A) setting objectives
B) identifying potential target markets
C) using customer input to make product modifications
D) designing new promotional campaigns for the purpose of generating new sales
E) maintaining open communications between sales representatives and all other stakeholders
Correct Answer:
Verified
Q11: Planning the selling program and implementing and
Q12: The two-way flow of communication between a
Q13: Which of the following statements regarding the
Q14: Sales management refers to the
A)process of allocating
Q15: The practice of building ties to customers
Q17: The tasks involved in managing personal selling
Q18: Anne Mulcahy is successfully restoring Xerox's legendary
Q19: Relationship selling refers to
A)the assignment of a
Q20: The primary way in which relationship selling
Q21: An order taker refers to a
A)salesperson who
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