The Primary Way in Which Relationship Selling Creates Customer Value

The primary way in which relationship selling creates customer value is

A) by assigning a single sales representative to a single customer.
B) by learning the customer's needs and tailoring solutions to the customer's problems in order to maintain a long-term relationship of trust and respect.
C) by guaranteeing fair and equitable prices for each client regardless of the size of the purchase.
D) by providing cumulative discounts based on customer loyalty and the length of the customer relationship.
E) by guaranteeing fair and equitable sales practices for each client regardless of the size of the purchase.