The __________ is a selling format that emphasizes probing and listening by salespeople to identify what prospective buyers are interested in, want, and need.

Question

Quizplus · Accepted Answer

The need-satisfaction presentation format focuses on understanding the needs and wants of prospective buyers through active listening and probing. This allows the salesperson to tailor their presentation to meet the specific needs of the buyer, making it a highly effective selling format. Options A and B refer to more rigid selling formats, while options D and E refer to buying situations rather than selling formats.

The __________ Is a Selling Format That Emphasizes Probing and Listening