There Are Three Key Reasons for Putting the Customer into Customer

There are three key reasons for putting the customer into customer solutions in selling: Considerable time and effort is necessary to fully understand a specific customer's requirements, effective customer solutions are based on relationships among sellers and buyers, and __________, thereby creating value for them.

A) ultimately, it is the customer who converts a lead into a sale
B) adaptive selling; only the customer knows how much they are willing to pay for any given solution
C) consultative selling is central to providing novel solutions for customers
D) only the customer knows when the solution has finally been found
E) customers who participate in the customer solutions process are more forthcoming with information