Simulated test markets (STMs) are often run in shopping malls where consumers are
A)asked how much a person is willing to pay for an unfamiliar item.
B)asked whether they saw the firm's advertising campaign.
C)questioned about how often they are likely to shop in that particular location.
D)asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
E)questioned to identify product users and their likely consumption and media patterns.

Question

Quizplus · Accepted Answer

Simulated test markets (STMs) are used to identify product users and their likely consumption and media patterns. Therefore, consumers are likely to be questioned in STMs to identify their preferences and behavior towards a new product.

Simulated Test Markets (STMs) Are Often Run in Shopping Malls