Sociocultural influences that affect the consumer purchase decision process include all of the following EXCEPT:
A)personal influence.
B)reference groups.
C)family.
D)culture and subculture.
E)values, beliefs, and attitudes.

Question

Quizplus · Accepted Answer

Values, beliefs, and attitudes are considered psychological influences, not sociocultural influences.

Sociocultural Influences That Affect the Consumer Purchase Decision Process Include