FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. These vehicles are marked as low-emission hydraulic hybrids right on the side of the trucks. This is an example of
A)demarketing.
B)triple-top line marketing.
C)preemptive compliance.
D)green marketing.
E)cause marketing.

Question

Quizplus · Accepted Answer

This is an example of green marketing, as the companies are promoting their use of more fuel-efficient and environmentally friendly hybrid-electric vehicles.

FedEx and UPS Are Converting Their Delivery Trucks with Standard