The process of salespeople linking knowledge of the company's products to customer need solutions is often referred to as __________________________.

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FAB (Features, Advantages, Benefits) is the process of salespeople linking knowledge of the company's products to customer need solutions. TCA (Total Customer Approach) and CRM (Customer Relationship Management) are broader approaches to managing customer interactions. IMC (Integrated Marketing Communications) is a process of coordinating all promotional activities to provide a consistent brand message. AIDA (Attention, Interest, Desire, Action) is a model for creating persuasive messages and stands for the stages a customer goes through in the buying process.

The Process of Salespeople Linking Knowledge of the Company's Products