The criteria for sales evaluations have changed to include customer satisfaction,profit contribution,and customer retention as measures of success.This change was motivated by:

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The criteria for sales evaluations changing to include customer satisfaction, profit contribution, and customer retention as measures of success is motivated by an increasingly long-term orientation that results from greater quality management and customer relationship building efforts. This suggests that the focus is on building strong and lasting relationships with customers, rather than just on short-term gains through sales commissions or new accounts.

The Criteria for Sales Evaluations Have Changed to Include Customer