When selecting a test market city,what should a researcher look for?
A) a city where there is no competition
B) a city where the demographics and purchasing habits mirror the overall market for the product
C) a city that is as large as possible
D) a city that has media spillover from other cities to increase media alternatives

Question

Quizplus · Accepted Answer

The researcher should look for a city where the demographics and purchasing habits mirror the overall market for the product. This will help ensure that the test results are representative of the larger market and can be used to make accurate predictions about consumer behavior. The other options are not necessarily important for selecting a test market city.

When Selecting a Test Market City,what Should a Researcher Look