Parris Laboratories has ordered production materials and equipment needed to make its new slow-release chlorine emulsion for swimming pools in its Rossville plant.Which stage of new-product development is Parris Laboratories entering?
A) diffusion analysis
B) commercialization
C) product prototyping
D) business analysis

Question

Quizplus · Accepted Answer

Parris Laboratories is entering the commercialization stage, which involves the actual production and launch of the new product. The company has already conducted business analysis, product prototyping, and diffusion analysis before ordering the production materials and equipment.

Parris Laboratories Has Ordered Production Materials and Equipment Needed to Make