Landingham Laboratories has decided to introduce its new over-the-counter antibiotic for ear infections in a limited market consisting of only two cities,and to closely monitor the reactions of potential customers to the product and its marketing program.What is this called?
A) dual distribution
B) laboratory testing
C) test marketing
D) use test

Question

Quizplus · Accepted Answer

This is test marketing, which involves introducing a product in a limited market and closely monitoring customer reactions. Dual distribution involves using multiple channels to sell a product, laboratory testing involves testing the product itself, and use tests involve having customers use the product and provide feedback. None of these fully describe the scenario given.

Landingham Laboratories Has Decided to Introduce Its New Over-The-Counter Antibiotic