During which stage of the new-product development process does production start,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin?
A) product testing
B) product prototyping
C) commercialization
D) simulated marketing

Question

Quizplus · Accepted Answer

Commercialization is the stage of the new-product development process where the product is officially launched into the market. This involves production, building up inventories, shipping to distribution points, training the sales force, and beginning advertising and promotion. Therefore, choice C is the correct answer.

During Which Stage of the New-Product Development Process Does Production