One of the following typically entails showing members of the product's target market advertising and other promotional materials for several products,including the test product.These people are then taken to a mock or real store where their purchases are recorded.Which of the following is being described?
A) simulated (laboratory)market test
B) adoption-rate test
C) concept test
D) consumer juried test

Question

Quizplus · Accepted Answer

This scenario is describing a simulated (laboratory) market test, where potential customers are exposed to advertising and promotional materials and then observed while making purchases in a simulated or real store environment.

One of the Following Typically Entails Showing Members of the Product's