The cycle of service chart lists a series of
A) highs and lows in providing customer service.
B) moments of truth experienced by a customer.
C) service problems encountered by a customer.
D) times at which a product should be serviced.

Question

Quizplus · Accepted Answer

The cycle of service chart provides an overview of the customer's experience with a service, from the initial contact to post-service follow-up. It outlines the series of moments of truth that a customer may encounter during the service process, such as the first impression, service delivery, and problem resolution. Therefore, option B - "moments of truth experienced by a customer" - is the best choice. The other options are not relevant to the cycle of service chart.

The Cycle of Service Chart Lists a Series of